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Well Heard

At the Consumer Electronics Show in Las Vegas last week, tucked amid booths from technological heavyweights like Sony, HP and Toshiba, Sidney Ander was determined to be heard.

Ander had attended the huge gadget show for more than a decade, but this was his first time as an exhibitor.  Amid the hubbub caused by Google’s announcement of a video-download service and the doxens of new iPod accessories being pitched by various startups, Ander sensed that the right people were seeing the potential in his products.

“The reail industry is where we want to focus on, ” Ander said.  “There is a big need here.”

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